The Woods & Co is a recognized leader in beauty, health, fitness and fashion. We have a proven track record for strategic and cost effective marketing platforms that are geared towards increasing brand awareness and distribution opportunities, thus driving sales. Our media outreach is both national and regional in scope and positions your products and the people behind them to the broadest spectrum of media categories. We are known for our innovation, imagination and relationships.
Meet Susan Woods
Principal of The Woods & Co, Woods has over 18 years of experience in marketing of consumer lifestyle, health, fitness and beauty products, and the people behind them. Prior to launching The Woods & Co, she co-founded Crier Communications, bicoastal public relations firm with an expertise in food and health. Under her initiative and guidance, Crier branched out into fitness and beauty and opened a New York City office.
Before Crier, Woods received her degree in Art History and Journalism at New York University and was awarded a membership in Kappa Tau Alpha, a national journalism honor society. After graduation, she worked in marketing for New York’s Whitney Museum and Museum of Modern Art.
The Woods & Co has increased our brand awareness through outstanding PR, social media and influencer placements. The team’s innovative approach resulted in increased sales and distribution opportunities. We’ve had several firms over the years, but The Woods & Co is the only organization whose passion and focus attained measurable results. Susan’s involvement clearly demonstrated a commitment to our brand.
Steve LevinV.P. Global Sales, Erbaviva
The Woods & Co has been amazing! They have far exceeded our expectations and gained us placement in many of the most respected media outlets.
Sam StewartCo-Founder, Mad Hippie
I love working with The Woods & Co, everyone’s super accommodating (even with super last minute requests) not to mention super friendly and knowledgeable about their product!
Vladimyr Pierre-LouisCelebrity Stylist
At BIOBLISS we’ve been working with Susan and her team since our launch. The coverage they have secured in national beauty magazines, TV, blogs and social media has been instrumental in generating initial revenue and distribution at places like Bergdorf Goodman.
Chris HobsonPresident & CEO at BIOBLISS
The Woods & Co has been rock star awesome in helping FitDesk reach a national audience through segments on The Today Show, Extra and Fox. They work hard to get the job done and are always accountable, available and professional. I had worked with PR firms in the past who were only willing to grab the low-hanging-fruit, not so with
Ryan MooreCOO at FitDesk
Susan and The Woods & Co are consummate marketing pros and a pleasure to work with. Their pitches are always well written and on target. I have even used Susan in a segment for Good Morning America.
Kari PricherNational Broadcast Producer at Good Morning America and CNN
Woods & Co is the perfect public relations firm for our beauty company. They have done a great job at understanding what we need and how to make it happen. They have strong relationships with all of the important editors and are able to deliver our message to the people that matter.
Mia KaminskiCEO at Mia Beauty
We are all so pleased with the terrific results and solid effort The Woods & Co have provided for HairMax!
The HairMax Team
The Woods & Co have been a major partner in the growth and success of the launch of my brand. Their innovative, forward thinking approach to the crowded beauty PR market have allowed us to maximize every opportunity and develop relationships with key influencers from beauty editors to bloggers alike!
Sarah McNamaraFounder & President at Sarah McNamara Beauty New York
We have been very impressed with the team from The Woods & Co since working with them over the last several quarters. What sets Susan and her team apart are a number of key elements. The team is highly competent with more relevant media and consumer interests related to the Social Media and Internet segments and have done a very
John ConnorsPresident at Jan Marini Skin Research, Inc.
GET IN TOUCH
(212) 838 1878
59 East 54th Street, Suite 22
New York, NY 10022
9507 Santa Monica Blvd
Beverly Hills, CA 90210