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Our Nest

The Woods & Co is a recognized leader in beauty, health, fitness and fashion. We have a 15 year proven track record for strategic and cost effective marketing platforms that are geared towards increasing brand awareness and distribution opportunities, thus driving sales. Our media outreach is both national and regional in scope and positions your products and the people behind them to the broadest spectrum of media categories.  We are known for our innovation, imagination and relationships.

Meet Susan Woods
Susan Woods

Meet Susan Woods

Principal of The Woods & Co., Susan Woods has over 15 years of experience in marketing of consumer lifestyle, health, fitness and beauty products, and the people behind them. Prior to launching The Woods & Co., Susan co-founded Crier Communications, a 15 year old bicoastal PR firm with an expertise in food and health. Under her initiative and guidance, Crier branched out into fitness and beauty products and opened a New York City office.

Before Crier, Susan received her degree in Art History and Journalism at NYU and was awarded a membership in Kappa Tau Alpha, a national journalism honor society. After graduation, Susan worked in marketing for New York’s Whitney Museum and MoMA before honing her event chops at Houghton and Associates, where she organized many high level fundraisers, including the Tiffany Feather Ball.

Case Studies

INSTAGRAM

  • Sienna Miller tells @WWD what she’s obsessing over for 2017, and we couldn’t agree more. #ilovenewyork #siennamiller #wwd
  • We preserved the pretty at @goodmorningamerica this AM! Our client, @allcapshair, took over Times Square to showcase the best way to sleep, shower and spa without blowing your blowout. #gma #nyc #ambush #allcapshair
  • So excited to see our client, @glowrecipe on @qvc. @sarah_glow and @christine_glow, you're killing it! We're obsessed with the Huxley Oil Essence - head over to QVC to get this kbeauty must have. #glowrecipe #huxley #qvc #theshop
  • The greatest marketing collab of 2016, Tiffany & Co. x NYPD #NotTiffanyTrump
  • Launching @farmaesthetics Etheric Inhalation Oil Series at @shopfollain. #follainlife #farmaesthetics
  • Say hello to #Greenery! We are thrilled to announce our client, @butterlondon, is the official #Pantone beauty partner for #ColoroftheYear. 💚 #ColoroftheYear2017

GET IN TOUCH

(212) 838 1878

NEW YORK

59 East 54th Street, Suite 22
New York, NY 10022

LOS ANGELES

9507 Santa Monica Blvd
Beverly Hills, CA 90210