The Woods & Co is a recognized leader in beauty, health, fitness and fashion. We have a 15 year proven track record for strategic and cost effective marketing platforms that are geared towards increasing brand awareness and distribution opportunities, thus driving sales. Our media outreach is both national and regional in scope and positions your products and the people behind them to the broadest spectrum of media categories. We are known for our innovation, imagination and relationships.
What We Do
Public Relations
We have spent the past 17 years cultivating relationships with top beauty, health, fitness and fashion editors, broadcast producers, key bloggers and influencers. Our media relations outreach includes national and regional television, newspapers, magazines, trades and blogs. Beyond one-on-one outreach, we regularly host parties and events that simultaneously showcase a cross-section of our client base.
Events
The Woods and Co’s events are always well attended by top editors, broadcasters and bloggers. We regularly organize and host gatherings of all sizes – from intimate parties that focus on a single line to larger events that encourage client collaboration and synergy.
Social Media
Our community building tactics go back to brass tacks, utilizing creative prompts, contests, giveaways and seeding to organically grow your customer base without depleting your budget. The Woods & Co provides a strategic platform across all social media channels to increase not only your Google Analytics and fan base, but your bottom line, customers.
Experiential Marketing
We love experiential marketing. Why? Because it has the ability to engage, entertain and leave consumers reveling in the experience. It heightens the connection between you and your consumer base. We find clever and cost effective ways to produce original and exciting experiential marketing opportunities. We then leverage resultant content in our traditional and social media platforms – ensuring the experience is not forgotten. Recent projects include informal fashion shows and guerrilla projections on New York City landmarks, including the Guggenheim and Empire State building, all assisted by street teams.
Content Creation
The new buzz term in marketing, content is king. Short form videos and the right plan to encourage them to go viral are a cost effective way of communicating with the masses. We work with a seasoned group of videographers to drive the conversation, educate and inform.
Susan Woods
Meet Susan Woods
Principal of The Woods & Co., Susan Woods has over 15 years of experience in marketing of consumer lifestyle, health, fitness and beauty products, and the people behind them. Prior to launching The Woods & Co., Susan co-founded Crier Communications, a 15 year old bicoastal PR firm with an expertise in food and health. Under her initiative and guidance, Crier branched out into fitness and beauty products and opened a New York City office.
Before Crier, Susan received her degree in Art History and Journalism at NYU and was awarded a membership in Kappa Tau Alpha, a national journalism honor society. After graduation, Susan worked in marketing for New York’s Whitney Museum and MoMA before honing her event chops at Houghton and Associates, where she organized many high level fundraisers, including the Tiffany Feather Ball.
Case Studies
GET IN TOUCH
(212) 838 1878
NEW YORK
59 East 54th Street, Suite 22
New York, NY 10022
LOS ANGELES
9507 Santa Monica Blvd
Beverly Hills, CA 90210