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Our Nest

The Woods & Co is a recognized leader in beauty, health, fitness and fashion. We have a 15 year proven track record for strategic and cost effective marketing platforms that are geared towards increasing brand awareness and distribution opportunities, thus driving sales. Our media outreach is both national and regional in scope and positions your products and the people behind them to the broadest spectrum of media categories.  We are known for our innovation, imagination and relationships.

Meet Susan Woods
Susan Woods

Meet Susan Woods

Principal of The Woods & Co., Susan Woods has over 15 years of experience in marketing of consumer lifestyle, health, fitness and beauty products, and the people behind them. Prior to launching The Woods & Co., Susan co-founded Crier Communications, a 15 year old bicoastal PR firm with an expertise in food and health. Under her initiative and guidance, Crier branched out into fitness and beauty products and opened a New York City office.

Before Crier, Susan received her degree in Art History and Journalism at NYU and was awarded a membership in Kappa Tau Alpha, a national journalism honor society. After graduation, Susan worked in marketing for New York’s Whitney Museum and MoMA before honing her event chops at Houghton and Associates, where she organized many high level fundraisers, including the Tiffany Feather Ball.

Case Studies

INSTAGRAM

  • Spring tune-up time! Today's reminder #werk
  • Nothing puts us more in the spring mood than fresh flowers and a few of our favorite, floral-infused beauty products! #springhassprung
  • We’re hoping our pot of gold also includes some beauty products. Happy St. Patrick’s Day from The Woods & Co! #stpatricksday (cc: @3labskincare @camillebeckmanofficial @madhippieskinproducts @emerginc @manicpanicnyc @butterlondon)
  • @instylemag says get your rear in gear with a spring ski sesh – don’t forget the @bognerfashion helmet! #bogner #springski
  • Thrilled to see Vogue's glowing ✨ review of client Glow Recipe's Soho pop-up, aka what Vogue calls "the best K-beauty pop-up in New York!"
  • Type A PR chicks in New York don't wait for de Blasio to get it done. @ontheflywoods even plows her own snow ❄️. #stella

GET IN TOUCH

(212) 838 1878

NEW YORK

59 East 54th Street, Suite 22
New York, NY 10022

LOS ANGELES

9507 Santa Monica Blvd
Beverly Hills, CA 90210