The Woods & Co | Beauty, Fashion, Health & Fitness Public Relations

Our Nest

The Woods & Co is a recognized leader in beauty, health, fitness and fashion. We have a proven track record for strategic and cost effective marketing platforms that are geared towards increasing brand awareness and distribution opportunities, thus driving sales. Our media outreach is both national and regional in scope and positions your products and the people behind them to the broadest spectrum of media categories. We are known for our innovation, imagination and relationships.

Meet Susan Woods

What We Do

Susan Woods

Meet Susan Woods

Principal of The Woods & Co, Woods has over 18 years of experience in marketing of consumer lifestyle, health, fitness and beauty products, and the people behind them. Prior to launching The Woods & Co, she co-founded Crier Communications, bicoastal public relations firm with an expertise in food and health. Under her initiative and guidance, Crier branched out into fitness and beauty and opened a New York City office.

Before Crier, Woods received her degree in Art History and Journalism at New York University and was awarded a membership in Kappa Tau Alpha, a national journalism honor society. After graduation, she worked in marketing for New York’s Whitney Museum and Museum of Modern Art.

Case Studies

The Woods & Co has been amazing! They have far exceeded our expectations and gained us placement in many of the most respected media outlets.

Sam Stewart

Co-Founder, Mad Hippie

I love working with The Woods & Co, everyone’s super accommodating (even with super last minute requests) not to mention super friendly and knowledgeable about their product!

Vladimyr Pierre-Louis

Fashion Editor, Women’s Health

At BIOBLISS we’ve been working with Susan and her team since our launch. The coverage they have secured in national beauty magazines, TV, blogs and social media has been instrumental in generating initial revenue and distribution at places like Bergdorf Goodman.

Chris Hobson

President & CEO at BIOBLISS

The Woods & Co has been rock star awesome in helping FitDesk reach a national audience through segments on The Today Show, Extra and Fox. They work hard to get the job done and are always accountable, available and professional. I had worked with PR firms in the past who were only willing to grab the low-hanging-fruit, not so with

Ryan Moore

COO at FitDesk

Susan and The Woods & Co are consummate marketing pros and a pleasure to work with. Their pitches are always well written and on target. I have even used Susan in a segment for Good Morning America.

Kari Pricher

National Broadcast Producer at Good Morning America and CNN

Woods & Co is the perfect public relations firm for our beauty company. They have done a great job at understanding what we need and how to make it happen. They have strong relationships with all of the important editors and are able to deliver our message to the people that matter.

Mia Kaminski

CEO at Mia Beauty

We are all so pleased with the terrific results and solid effort The Woods & Co have provided for HairMax!

The HairMax Team

The Woods & Co have been a major partner in the growth and success of the launch of my brand. Their innovative, forward thinking approach to the crowded beauty PR market have allowed us to maximize every opportunity and develop relationships with key influencers from beauty editors to bloggers alike!

Sarah McNamara

Founder & President at Sarah McNamara Beauty New York

We have been very impressed with the team from The Woods & Co since working with them over the last several quarters. What sets Susan and her team apart are a number of key elements. The team is highly competent with more relevant media and consumer interests related to the Social Media and Internet segments and have done a very

John Connors

President at Jan Marini Skin Research, Inc.

One of my greatest pleasures as a beauty blogger has been the great fortune of working with The Woods & Co. Your team is such a joy to work with, and you probably aren’t told this nearly often enough. Everyone is personable, professional and a true joy to work with. All of you are great communicators, and maintain wonderful relationships