The Woods & Co is a recognized leader in beauty, health, fitness and fashion. We have a 15 year proven track record for strategic and cost effective marketing platforms that are geared towards increasing brand awareness and distribution opportunities, thus driving sales. Our media outreach is both national and regional in scope and positions your products and the people behind them to the broadest spectrum of media categories. We are known for our innovation, imagination and relationships.
What We Do
We have spent the past 17 years cultivating relationships with top beauty, health, fitness and fashion editors, broadcast producers, key bloggers and influencers. Our media relations outreach includes national and regional television, newspapers, magazines, trades and blogs. Beyond one-on-one outreach, we regularly host parties and events that simultaneously showcase a cross-section of our client base.
The Woods and Co’s events are always well attended by top editors, broadcasters and bloggers. We regularly organize and host gatherings of all sizes – from intimate parties that focus on a single line to larger events that encourage client collaboration and synergy.
Our community building tactics go back to brass tacks, utilizing creative prompts, contests, giveaways and seeding to organically grow your customer base without depleting your budget. The Woods & Co provides a strategic platform across all social media channels to increase not only your Google Analytics and fan base, but your bottom line, customers.
We love experiential marketing. Why? Because it has the ability to engage, entertain and leave consumers reveling in the experience. It heightens the connection between you and your consumer base. We find clever and cost effective ways to produce original and exciting experiential marketing opportunities. We then leverage resultant content in our traditional and social media platforms – ensuring the experience is not forgotten. Recent projects include informal fashion shows and guerrilla projections on New York City landmarks, including the Guggenheim and Empire State building, all assisted by street teams.
The new buzz term in marketing, content is king. Short form videos and the right plan to encourage them to go viral are a cost effective way of communicating with the masses. We work with a seasoned group of videographers to drive the conversation, educate and inform.
Meet Susan Woods
Principal of The Woods & Co., Susan Woods has over 15 years of experience in marketing of consumer lifestyle, health, fitness and beauty products, and the people behind them. Prior to launching The Woods & Co., Susan co-founded Crier Communications, a 15 year old bicoastal PR firm with an expertise in food and health. Under her initiative and guidance, Crier branched out into fitness and beauty products and opened a New York City office.
Before Crier, Susan received her degree in Art History and Journalism at NYU and was awarded a membership in Kappa Tau Alpha, a national journalism honor society. After graduation, Susan worked in marketing for New York’s Whitney Museum and MoMA before honing her event chops at Houghton and Associates, where she organized many high level fundraisers, including the Tiffany Feather Ball.
The Woods & Co has been amazing! They have far exceeded our expectations and gained us placement in many of the most respected media outlets.
Sam StewartCo-Founder, Mad Hippie
I love working with The Woods & Co, everyone’s super accommodating (even with super last minute requests) not to mention super friendly and knowledgeable about their product!
Vladimyr Pierre-LouisFashion Editor, Women’s Health
At BIOBLISS we’ve been working with Susan and her team since our launch. The coverage they have secured in national beauty magazines, TV, blogs and social media has been instrumental in generating initial revenue and distribution at places like Bergdorf Goodman.
Chris HobsonPresident & CEO at BIOBLISS
The Woods & Co has been rock star awesome in helping FitDesk reach a national audience through segments on The Today Show, Extra and Fox. They work hard to get the job done and are always accountable, available and professional. I had worked with PR firms in the past who were only willing to grab the low-hanging-fruit, not so with
Ryan MooreCOO at FitDesk
Susan and The Woods & Co are consummate marketing pros and a pleasure to work with. Their pitches are always well written and on target. I have even used Susan in a segment for Good Morning America.
Kari PricherNational Broadcast Producer at Good Morning America and CNN
Woods & Co is the perfect public relations firm for our beauty company. They have done a great job at understanding what we need and how to make it happen. They have strong relationships with all of the important editors and are able to deliver our message to the people that matter.
Mia KaminskiCEO at Mia Beauty
We are all so pleased with the terrific results and solid effort The Woods & Co have provided for HairMax!
The HairMax Team
The Woods & Co have been a major partner in the growth and success of the launch of my brand. Their innovative, forward thinking approach to the crowded beauty PR market have allowed us to maximize every opportunity and develop relationships with key influencers from beauty editors to bloggers alike!
Sarah McNamaraFounder & President at Sarah McNamara Beauty New York
We have been very impressed with the team from The Woods & Co since working with them over the last several quarters. What sets Susan and her team apart are a number of key elements. The team is highly competent with more relevant media and consumer interests related to the Social Media and Internet segments and have done a very
John ConnorsPresident at Jan Marini Skin Research, Inc.
One of my greatest pleasures as a beauty blogger has been the great fortune of working with The Woods & Co. Your team is such a joy to work with, and you probably aren’t told this nearly often enough. Everyone is personable, professional and a true joy to work with. All of you are great communicators, and maintain wonderful relationships
Helen TaschianBeauty Blogger at Lola’s Secret Beauty Blog
GET IN TOUCH
(212) 838 1878
59 East 54th Street, Suite 22
New York, NY 10022
9507 Santa Monica Blvd
Beverly Hills, CA 90210