Pure, Posh and Playful
butter LONDON hired The Woods & Co in March 2016 to emphasize their pure, posh and playful collections to stand out in the competitive nail and cosmetics industries. Widely known in nails, The Woods & Co has further promoted the line’s cosmetic products and lacquers through clutter-breaking media outreach. Throughout the year, we helped launch numerous groundbreaking products including Glazen Eye Gloss, Sheer Wisdom Lush Lip Oil and Sheer Wisdom Serum Shadow, to name a few. Within less than a year, The Woods & Co secured top tier placements within broadcast, print and online outlets, resulting in a PR value over $3 billion. Additionally, we partnered with the butter LONDON team to promote brand collaborations such as Pantone Color of the Year, Project Runway Junior and Shoes of Prey. To date, we have also secured a number of beauty awards for the brand including, CEW, Allure’s Best of Beauty, OK! Magazine, NEW YOU and more, even landing butter LONDON on Oprah’s Favorite Things!