Farmaesthetics contracted The Woods & Co in September 2015 to promote their decade-old, sustainable and natural beauty line, founded on the principles of time-tested herbal remedies. Harnessing the brand’s apothecary-like feel, farm-fresh formulations and gregarious founder, The Woods & Co developed media and influencer-facing strategies to position the not widely-known line as a forerunner in an increasingly crowded space. Utilizing both traditional and untraditional tactics, the forward-thinking approach resulted in scores of top-tier media placements and a PR value over $98 million in just over a year. We employed the same strategy to cultivate a relationship with the Saks Fifth Avenue buyers, which resulted in achieving a retail presence.