Natural Solutions for Skin
The Portland-based, all-natural skincare line, founded by a self-proclaimed ‘hippie’ husband and wife, has quickly come to be adored by the press, social media influencers and celebrities. Since 2014, The Woods & Co has employed everything from traditional media tactics, such as creative pitch angles and editor desksides, to celebrity makeup artist and influencer outreach to launch the brand and promote its charitable initiatives including their annual Earth Day promotion and ongoing donations to The Wildlife Conservation Network. As a result of these ongoing efforts, The Woods & Co secured coverage in top-tier print and digital outlets including InStyle, ESSENCE, Woman’s Day, Cosmopolitan.com, PopSugar and many more. Through our relationships with key makeup artists and celebrity stylists, Mad Hippie has become the beloved skincare of A-list stars including Lena Dunham, Top Chef’s Padma Lakshmi and Victoria’s Secret Angel Bridget Malcom. Additionally, The Woods & Co has cultivated relationships for Mad Hippie with like-minded companies, such as retreat partnerships with burgeoning fitness and adventure group Surf Yoga Beer.