Making the World More Beautiful
Mia Beauty hired The Woods & Co in August 2013 to highlight their mass, innovative hair accessories and stand out amongst a crowded market. Capitalizing on the company’s ability to stay on point with current and forecasted hair trends, The Woods & Co created a media campaign focused on positioning Mia Beauty as the go-to brand for hair accessories. The line quickly gained recognition for making popular hair trends accessible to the mass consumers across the U.S. and Canada. The Woods & Co has secured top-tier media placements for the brand in InStyle, People, Women’s Health, TeenPROM, Women’s World, Health, Glamour, Essence, Ebony, Justine and more. Combined with features on a number of influential websites such as Glamour.com, OKMagazine.com and Shape.com, and inclusions on the TODAY Show, as well as placements on celebrities like Julianne Hough and Paris Hilton, Mia Beauty has become a household name. Recently the brand was picked up by retailer CVS nationwide.