Miracle Skin Transformer
The One Step Skin Transformation
We launched this unknown skincare brand online in 2010 with a free sampling campaign to over 200 top beauty blogs nationwide. Using the burgeoning power of social media, we initiated competitions, giveaways, informational webinars and other online marketing tools to instill consumer recognition. Top tier media reviews included InStyle, Marie Claire, Redbook, Real Simple, The New York Times, LA Times, WWD, The Wall Street Journal, as well as inclusion on the TODAY show and the hit TV show Dr. Oz, touted as the next miracle in skincare. With such a successful media campaign, Miracle Skin Transformer increased distribution to Bergdorf Goodman and Sephora stores nationwide in 2011 and was picked up by Nordstrom’s for a Fall 2012 launch. The brand expanded overseas, with a Fall/Winter 2012 launch at distinguished UK retailers Selfridges and Space NK. Miracle Skin Transformer continues to develop and capitalize on retail opportunities including its most recent expansion into Kohl’s.