Leader in Natural, Organic and Vegan Cosmetics
Surya Brasil hired The Woods & Co in November 2015 to showcase their all-natural, organic, vegan products, highlighting ingredients from the Amazonian Rainforest. Harking to the brand’s eco-conscious roots, family values and foundation of sustainability, The Woods & Co developed a grassroots strategy and media plan to position Surya Brasil as the foremost organic authority in the beauty space, including identifying synergistic collaborations at NYC Vegetarian Food Festival, Wanderlust and Earth Day in Union Square. The Woods & Co secured top-tier media placements for Surya Brasil on The Doctors and in NEW YOU, Parents, Organic Spa, Woman’s World, Pregnancy & Newborn, Curve, Spirituality & Health Magazine, Gold Coast, Sophisticate’s Hairstyle Guide, SOHO NYC and more. Additionally, the line was featured on top digital outlets, including The Huffington Post, Allure, Refinery29, Byrdie, People en Español, Style Cartel, NewBeauty and more. With industry accolades from the Whole Planet Foundation and Pure Beauty, the line has become a mainstay in the natural world and crosses the divide as a well-established name in beauty.