We have spent the past 17 years cultivating relationships with top beauty, boutique, health, fitness and fashion editors, broadcast producers, key bloggers and influencers establishing ourselves as New York City’s Best PR and Marketing Firm. Our media relations and public relations outreach includes national and regional television, newspapers, magazines, trades and blogs. Beyond one-on-one outreach, we regularly host parties and events that simultaneously showcase a cross-section of our client base.
The Woods and Co’s events are always well attended by top editors, broadcasters and bloggers. We regularly organize and host gatherings of all sizes – from intimate parties that focus on a single line to larger events that encourage client collaboration and synergy.
Our community building tactics go back to brass tacks, utilizing creative prompts, contests, giveaways and seeding to organically grow your customer base without depleting your budget. The Woods & Co provides a strategic platform across all social media channels to increase not only your Google Analytics and fan base, but your bottom line, customers.
We love experiential marketing. Why? Because it has the ability to engage, entertain and leave consumers reveling in the experience. It heightens the connection between you and your consumer base. We find clever and cost effective ways to produce original and exciting experiential marketing opportunities. We then leverage resultant content in our traditional and social media platforms – ensuring the experience is not forgotten. Recent projects include informal fashion shows and guerrilla projections on New York City landmarks, including the Guggenheim and Empire State building, all assisted by street teams.
The new buzz term in marketing, content is king. Short form videos and the right plan to encourage them to go viral are a cost effective way of communicating with the masses. We work with a seasoned group of videographers to drive the conversation, educate and inform.