We have spent the past 18 years cultivating relationships with top beauty, health, fitness and fashion editors, broadcast producers, bloggers and influencers, and establishing The Woods & Co as one of the most creative, cost-effective and results driven PR firms. Our media relations outreach includes national and regional television, newspapers, magazines, trades, blogs, social media influencers and YouTube stars. Beyond one-on-one outreach, we regularly host parties and events that simultaneously showcase a cross-section of our client base.
Our community building tactics go back to brass tacks, utilizing creative prompts, contests, giveaways and seeding to organically grow your customer base without depleting your budget. The Woods & Co provides a strategic platform across all social media channels to increase not only your Google Analytics and fan base, but your bottom line, customers. Our digital team will grow your Instagram following quickly and organically without ever resorting to buying followers, an important component in retailers perceiving your brand as credible and having a critical mass.
We love experiential marketing. Why? Because it has the ability to engage, entertain and leave consumers reveling in the experience. It heightens the connection between you and your consumer base. Content derived from these marketing tactics can be utilized across traditional and social media platforms – ensuring the experience is not forgotten. Recent projects include informal fashion shows and guerrilla projections on New York City landmarks, including the Guggenheim and Empire State building, all assisted by street teams.
The reigning buzz term in marketing, content, is king. Short form videos and the right plan to encourage them to go viral are emerging as a key component in marketing. We work with a seasoned group of videographers to drive conversation, educate and inform.