Le Mieux

Rediscover Perfect Skin

The Woods & Co was hired in September 2014 to drive awareness for the Le Mieux brand and to support the launch of its breakthrough at-home facial device, Skin Perfecter. Meaning “the best” in French, we’ve set out to prove the brand as such, generating buzz for Le Mieux’s hyaluronic acid base and unique delivery technology, as well as founder and CEO Janel Luu as a leading formulator in the field. By utilizing our relationships, Le Mieux has been introduced to and become a favorite of New York City’s top doctors, dermatologists and estheticians. This fall, we secured a sponsorship for Le Mieux during New York Fashion Week. Through extensive media outreach, facial treatments and events, The Woods & Co has secured top tier media reviews, including InStyle, Marie Claire, Every Day with Rachael Ray, Cosmopolitan for Latinas, PopSugar and The Huffington Post, as well as a segment on the national morning show the TODAY Show.
Client Le Mieux