Violife hired The Woods & Co in 2014 to promote their product range, from oral care accessories to travel comfort items. Capitalizing on the company’s ability to combine fashion, flare and personal care, The Woods & Co created a media campaign focused on positioning Violife’s functional yet stylish toothbrushes, germ-banishing sanitizers and travel friendly personal humidifiers. To-date, the agency has secured top tier media placements including segments on TODAY, The View, The Wendy Williams Show and NBC News 4 New York, with print placements in Women’s Health, ESSENCE, NEW YOU, Ser Padres, Girls’ Life and more. Combined with online features on influential websites including Businessweek.com, CNBC.com, Allure.com, Conde Nast Traveler.com, NewBeauty.com and People en Español.com, Violife has become a household name and go-to personal care brand.