The Woods & Co is a recognized leader in beauty, health, and wellness. We have a proven track record for strategic and cost-effective marketing platforms that are geared towards increasing brand awareness and distribution opportunities, thus driving sales. Our media outreach is both national and regional in scope and positions your products and the people behind them to the broadest spectrum of media categories. We are known for our innovation, imagination, and relationships.
What We Do
We have spent the past 18 years cultivating relationships with top beauty, health, fitness and fashion editors, broadcast producers, bloggers and influencers, and establishing The Woods & Co as one of the most creative, cost-effective and results driven PR firms. Our media relations outreach includes national and regional television, newspapers, magazines, trades, blogs, social media influencers and YouTube stars. Beyond one-on-one outreach, we regularly host parties and events that simultaneously showcase a cross-section of our client base.
Our community building tactics go back to brass tacks, utilizing creative prompts, contests, giveaways and seeding to organically grow your customer base without depleting your budget. The Woods & Co provides a strategic platform across all social media channels to increase not only your Google Analytics and fan base, but your bottom line, customers. Our digital team will grow your Instagram following quickly and organically without ever resorting to buying followers, an important component in retailers perceiving your brand as credible and having a critical mass.
We love experiential marketing. Why? Because it has the ability to engage, entertain and leave consumers reveling in the experience. It heightens the connection between you and your consumer base. Content derived from these marketing tactics can be utilized across traditional and social media platforms – ensuring the experience is not forgotten. Recent projects include informal fashion shows and guerrilla projections on New York City landmarks, including the Guggenheim and Empire State building, all assisted by street teams.
The reigning buzz term in marketing, content, is king. Short form videos and the right plan to encourage them to go viral are emerging as a key component in marketing. We work with a seasoned group of videographers to drive conversation, educate and inform.
Meet Susan Woods
Principal of The Woods & Co, Woods has over 18 years of experience in marketing of consumer lifestyle, health, fitness and beauty products, and the people behind them. Prior to launching The Woods & Co, she co-founded Crier Communications, bicoastal public relations firm with an expertise in food and health. Under her initiative and guidance, Crier branched out into fitness and beauty and opened a New York City office.
Before Crier, Woods received her degree in Art History and Journalism at New York University and was awarded a membership in Kappa Tau Alpha, a national journalism honor society. After graduation, she worked in marketing for New York’s Whitney Museum and Museum of Modern Art.
With the fast-paced changes that continue to occur in digital media, we have come to rely on The Woods & Co. to keep us on the cutting edge of productively driving our brands. Our retail partners demand both targeted impressions and insist that our outreach occurs across multiple platforms simultaneously. We trust the versatile Woods & Co team, who have proven to have the skill set to work closely with our team to professionally and efficiently generate the consistent digital media energy needed in today’s brand environment.
Dayne SielingTOL, Inc. (Kim Kimble Hair)
The Woods & Co has increased our brand awareness through outstanding PR, social media and influencer placements. The team’s innovative approach resulted in increased sales and distribution opportunities. We’ve had several firms over the years, but The Woods & Co is the only organization whose passion and focus attained measurable results. Susan’s involvement clearly demonstrated a commitment to our brand.
Steve LevinV.P. Global Sales, Erbaviva
The Woods & Co has been amazing! They have far exceeded our expectations and gained us placement in many of the most respected media outlets.
Sam StewartCo-Founder, Mad Hippie
I love working with The Woods & Co, everyone’s super accommodating (even with super last minute requests) not to mention super friendly and knowledgeable about their product!
Vladimyr Pierre-LouisCelebrity Stylist
At BIOBLISS we’ve been working with Susan and her team since our launch. The coverage they have secured in national beauty magazines, TV, blogs and social media has been instrumental in generating initial revenue and distribution at places like Bergdorf Goodman.
Chris HobsonPresident & CEO at BIOBLISS
The Woods & Co has been rock star awesome in helping FitDesk reach a national audience through segments on The Today Show, Extra and Fox. They work hard to get the job done and are always accountable, available and professional. I had worked with PR firms in the past who were only willing to grab the low-hanging-fruit, not so with the The Woods & Co team who are creative and willing to think outside the box when it comes to reaching “hard to reach” objectives. We love working with them.
Ryan MooreCOO at FitDesk
Susan and The Woods & Co are consummate marketing pros and a pleasure to work with. Their pitches are always well written and on target. I have even used Susan in a segment for Good Morning America.
Kari PricherNational Broadcast Producer at Good Morning America and CNN
Woods & Co is the perfect public relations firm for our beauty company. They have done a great job at understanding what we need and how to make it happen. They have strong relationships with all of the important editors and are able to deliver our message to the people that matter.
Mia KaminskiCEO at Mia Beauty
We are all so pleased with the terrific results and solid effort The Woods & Co have provided for HairMax!
The HairMax Team
The Woods & Co have been a major partner in the growth and success of the launch of my brand. Their innovative, forward thinking approach to the crowded beauty PR market have allowed us to maximize every opportunity and develop relationships with key influencers from beauty editors to bloggers alike!
Sarah McNamaraFounder & President at Sarah McNamara Beauty New York
GET IN TOUCH
(310) 990 0632
188 Grand Street, Suite 112
New York, NY 10013
9507 Santa Monica Blvd
Beverly Hills, CA 90210