butter LONDON hired The Woods & Co in March 2016 to emphasize their pure, posh and playful collections to stand out in the competitive nail and cosmetics industries. Widely known in nails, The Woods & Co has further promoted the line’s cosmetic products and lacquers through clutter-breaking media outreach. Throughout the year, we helped launch numerous groundbreaking products including Glazen Eye Gloss, Sheer Wisdom Lush Lip Oil and Sheer Wisdom Serum Shadow, to name a few. Within less than a year, The Woods & Co secured top tier placements within broadcast, print and online outlets, resulting in a PR value over $3 billion. Additionally, we partnered with the butter LONDON team to promote brand collaborations such as Pantone Color of the Year, Project Runway Junior and Shoes of Prey. To date, we have also secured a number of beauty awards for the brand including, CEW, Allure’s Best of Beauty, OK! Magazine, NEW YOU and more, even landing butter LONDON on Oprah’s Favorite Things!

Surya Brasil hired The Woods & Co in November 2015 to showcase their all-natural, organic, vegan products, highlighting ingredients from the Amazonian Rainforest. Harking to the brand’s eco-conscious roots, family values and foundation of sustainability, The Woods & Co developed a grassroots strategy and media plan to position Surya Brasil as the foremost organic authority in the beauty space, including identifying synergistic collaborations at NYC Vegetarian Food Festival, Wanderlust and Earth Day in Union Square. The Woods & Co secured top-tier media placements for Surya Brasil on The Doctors and in NEW YOU, Parents, Organic Spa, Woman’s World, Pregnancy & Newborn, Curve, Spirituality & Health Magazine, Gold Coast, Sophisticate’s Hairstyle Guide, SOHO NYC and more. Additionally, the line was featured on top digital outlets, including The Huffington Post, Allure, Refinery29, Byrdie, People en Español, Style Cartel, NewBeauty and more. With industry accolades from the Whole Planet Foundation and Pure Beauty, the line has become a mainstay in the natural world and crosses the divide as a well-established name in beauty.

The Portland-based, all-natural skincare line, founded by a self-proclaimed ‘hippie’ husband and wife, has quickly come to be adored by the press, social media influencers and celebrities. Since 2014, The Woods & Co has employed everything from traditional media tactics, such as creative pitch angles and editor desksides, to celebrity makeup artist and influencer outreach to launch the brand and promote its charitable initiatives including their annual Earth Day promotion and ongoing donations to The Wildlife Conservation Network. As a result of these ongoing efforts, The Woods & Co secured coverage in top-tier print and digital outlets including InStyle, ESSENCE, Woman’s Day, Cosmopolitan.com, PopSugar and many more. Through our relationships with key makeup artists and celebrity stylists, Mad Hippie has become the beloved skincare of A-list stars including Lena Dunham, Top Chef’s Padma Lakshmi and Victoria’s Secret Angel Bridget Malcom. Additionally, The Woods & Co has cultivated relationships for Mad Hippie with like-minded companies, such as retreat partnerships with burgeoning fitness and adventure group Surf Yoga Beer.

Farmaesthetics contracted The Woods & Co in September 2015 to promote their decade-old, sustainable and natural beauty line, founded on the principles of time-tested herbal remedies. Harnessing the brand’s apothecary-like feel, farm-fresh formulations and gregarious founder, The Woods & Co developed media and influencer-facing strategies to position the not widely-known line as a forerunner in an increasingly crowded space. Utilizing both traditional and untraditional tactics, the forward-thinking approach resulted in scores of top-tier media placements and a PR value over $98 million in just over a year. We employed the same strategy to cultivate a relationship with the Saks Fifth Avenue buyers, which resulted in achieving a retail presence.

The Woods & Co was hired in September 2014 to drive awareness for the Le Mieux brand and to support the launch of its breakthrough at-home facial device, Skin Perfecter. Meaning “the best” in French, we’ve set out to prove the brand as such, generating buzz for Le Mieux’s hyaluronic acid base and unique delivery technology, as well as founder and CEO Janel Luu as a leading formulator in the field. By utilizing our relationships, Le Mieux has been introduced to and become a favorite of New York City’s top doctors, dermatologists and estheticians. This fall, we secured a sponsorship for Le Mieux during New York Fashion Week. Through extensive media outreach, facial treatments and events, The Woods & Co has secured top tier media reviews, including InStyle, Marie Claire, Every Day with Rachael Ray, Cosmopolitan for Latinas, PopSugar and The Huffington Post, as well as a segment on the national morning show the TODAY Show.

Violife hired The Woods & Co in 2014 to promote their product range, from oral care accessories to travel comfort items. Capitalizing on the company’s ability to combine fashion, flare and personal care, The Woods & Co created a media campaign focused on positioning Violife’s functional yet stylish toothbrushes, germ-banishing sanitizers and travel friendly personal humidifiers. To-date, the agency has secured top tier media placements including segments on TODAY, The View, The Wendy Williams Show and NBC News 4 New York, with print placements in Women’s Health, ESSENCE, NEW YOU, Ser Padres, Girls’ Life and more. Combined with online features on influential websites including Businessweek.com, CNBC.com, Allure.com, Conde Nast Traveler.com, NewBeauty.com and People en Español.com, Violife has become a household name and go-to personal care brand.

Mia Beauty hired The Woods & Co in August 2013 to highlight their mass, innovative hair accessories and stand out amongst a crowded market. Capitalizing on the company’s ability to stay on point with current and forecasted hair trends, The Woods & Co created a media campaign focused on positioning Mia Beauty as the go-to brand for hair accessories. The line quickly gained recognition for making popular hair trends accessible to the mass consumers across the U.S. and Canada. The Woods & Co has secured top-tier media placements for the brand in InStyle, People, Women’s Health, TeenPROM, Women’s World, Health, Glamour, Essence, Ebony, Justine and more. Combined with features on a number of influential websites such as Glamour.com, OKMagazine.com and Shape.com, and inclusions on the TODAY Show, as well as placements on celebrities like Julianne Hough and Paris Hilton, Mia Beauty has become a household name. Recently the brand was picked up by retailer CVS nationwide.

Australian based 2XU (“Two Times You”), one of the world's leading manufacturers of athletic compression gear, hired The Woods & Co in October 2013 to increase consumer awareness in the USA. By devising a multi-pronged strategy that ensured editors from a broad spectrum of categories not only were sent lookbooks, but also invited to quarterly work out classes to experience the functionality of the gear, we were able to garner over $25 million in media coverage in just under two years. 2XU has since become one of the go-to athletic wear brands, for both style and technology, in the editorial world, and have been featured in top tier press including TODAY Show, SELF, Men’s Health, Shape, Health, Women’s Health, Vogue.com, Women’s Wear Daily, Refinery 29, Runner’s World, and more. To further their global expansion, LVMH recently funded the brand with a multi-million dollar investment proposition.

We have been a powerful force behind the emerginC skincare brand since 2008. The Woods & Co continues to encourage sales and increase distribution – nationally and globally – by strengthening this leading professional cosmeceutical skincare line’s brand messaging through an ongoing successful media campaign. With celebrity fans like Jennifer Aniston, Halle Berry and Sandra Bullock, the brand continues to grow at an astonishing rate. Top tier media placements include Vogue, SELF, Marie Claire, Cosmopolitan, Allure, WWD, as well as segments on Good Day New York, The Doctors and The Early Show. In 2010, we helped launch emerginC’s all-natural collection, scientific organics. As the trending green movement took hold, we were able to break through the clutter by encouraging the media to test a product packed with organic ingredients that actually yields results. We focused on the powerful, naturally healing ingredients and secured top placements in Real Simple, Natural Health, InStyle, Whole Living and Women’s Health. The brand can be found in the world’s most prestigious properties including: Wynn Las Vegas, Miraval Resort & Spa, Four Seasons Hotels, The Cosmopolitan, Qua at Caesar’s Palace, Bardessono, Solage, The Mayflower Inn & Spa, Equinox, Mario Tricoci, The Broadmoor, Trump International and many more. Most recently, scientific organics was selected by hospitality giant Virgin Hotels’ “The Spa” in Chicago to offer eco-conscious beauty choices for their guests.

HairMax hired The Woods & Co in 2013 to increase brand awareness and create buzz primarily through media relations. By positioning the HairMax LaserComb as the only at-home hair loss treatment device with six FDA clearances, The Woods & Co created a multi-faceted campaign that quickly garnered national and regional attention including an impactful segment on Dr. Oz and placements in top consumer and trade publications such as Cosmopolitan, Harper’s Bazaar, InStyle, W, Marie Claire, FIRST for Women, NewBeauty, Beauty Launchpad, Modern Salon and Sophisticate’s Hairstyle Guide. Our campaign has helped HairMax broaden their consumer reach, increase sales and supported their recently expanded line of hair care products.

We launched this unknown skincare brand online in 2010 with a free sampling campaign to over 200 top beauty blogs nationwide. Using the burgeoning power of social media, we initiated competitions, giveaways, informational webinars and other online marketing tools to instill consumer recognition. Top tier media reviews included InStyle, Marie Claire, Redbook, Real Simple, The New York Times, LA Times, WWD, The Wall Street Journal, as well as inclusion on the TODAY show and the hit TV show Dr. Oz, touted as the next miracle in skincare. With such a successful media campaign, Miracle Skin Transformer increased distribution to Bergdorf Goodman and Sephora stores nationwide in 2011 and was picked up by Nordstrom’s for a Fall 2012 launch. The brand expanded overseas, with a Fall/Winter 2012 launch at distinguished UK retailers Selfridges and Space NK.  Miracle Skin Transformer continues to develop and capitalize on retail opportunities including its most recent expansion into Kohl’s.